When MonCre began working with WordSouth in 2018, its name was listed in various ways across several channels: “MonCre Telephone,” “Moncre Telephone,” “Mon-cre Telephone” or “Mon-Cre Telephone.” At the same time that MonCre was looking to standardize and reestablish its brand, the cooperative also had opportunities to rework its bundles with higher speeds at lower prices, increase its in-home wire maintenance fee, launch stand-alone broadband and create a new website.
With all of these changes, there was a lot to communicate, and MonCre was attempting to do this without a dedicated marketing staff member. WordSouth came in as an extension of the MonCre team working with CEO Teresa Rich and her board on more than a dozen potential logos for the company’s new brand.
WordSouth helped to establish this new brand by developing a style guide and tagline for MonCre. We then went about the process of creating new collateral and a new website to reflect the company’s new brand.
From there, WordSouth provided consultation on bundle structure and offerings.
The next phase included rolling out the new brand while communicating changes to bundles and the inside wire maintenance fee. Increasing the fee by $3 per month and restructuring the packages were significant concerns for management at MonCre, but working with WordSouth helped make the transitions smooth for members and staff.
With WordSouth’s help, MonCre now has a fresh, bold look, competitive offerings and a modern, mobile-friendly website to help them grow in their mission of serving the people of Montgomery and Crenshaw counties.