A high-quality, editorially driven magazine gives you a powerful tool to educate, inform and engage your members and customers.
The products and services you offer may change. Your corporate office, logo and even company name may change. But one thing that will never change is the story of your company’s commitment to delivering the technology that impacts the lives of those you serve. The stories of your customers and members tell who you are, why you do what you do and how people use your services. The Regional Telco Magazine is the industry’s preeminent tool for communicating those stories to your customers and prospects.
The Regional Telco Magazine is a bimonthly (six issues annually) 16-page magazine sent to your members and potential customers. Due to the scope of the project, participants see significant savings on printing and production over producing a newsletter on their own. Eight of the pages are shared across all participants within a region, giving everyone access to printing rates no telco could get on their own. Beyond your list of current customers, WordSouth can use saturation and custom addresses to target specific areas in your region to reach desired households and businesses.
Best of all, WordSouth’s team of professional writers, photographers, editors and designers does the work for you. WordSouth has more than 170 years’ worth of newspaper and magazine experience on staff. Our creative and skilled team generates award-winning content that readers enjoy — and that educates, informs and engages them. Our extensive copy editing and proofing process ensures a high-quality, editorially sound publication that delivers your message in a professional manner.
Based on our 2015 readership survey, 84 percent of respondents say they have a better understanding of technology because of the magazine, and 45 percent have changed their service plan to better meet their needs because of information they learned from the magazine.
A Real Solution
Through the pages of this magazine, your readers experience the stories of other people in their communities who are putting your technology to practical use in their lives.
The magazine gives you a tool to share company news and information with readers – construction updates, new service rollouts, annual meeting notices, financial reports, employee spotlights and more.
Feature someone in the pages of your magazine and you’ll deepen their relationship with your company plus influence their friends and family. Invite readers to sign up, subscribe, enroll and participate in initiatives that will strengthen the connection between them and their telco.
Adjusting to realities
You gain access to an entire support staff – from experienced journalists and photographers to designers and project managers. As part of this project, you are surrounded by a team that helps you ensure the magazine meets your goals.
This is a true collaborative effort that involves telcos like yours in numerous states – driving down printing and content development costs. Further, many telcos are moving existing budget items – for direct mail, annual reports, notifications and such – to their magazine budget because the publication can meet these communications goals.
The WordSouth staff comes to you with a ton of content ideas. We develop long-range editorial calendars that help keep your communications strategy on track. You certainly have input, but we do the heavy lifting of developing and implementing ideas for you.
With the Regional Telco Magazine, you will put a focused, professional marketing package into the hands of your members/customers every other month. While educating, informing and engaging, you will also be supporting customer retention and driving new sales.
“Not only have we seen an increase in engagement with our customers, but our customers that have been featured in the magazine have seen results as well. And none of it would be possible if WordSouth was not such an amazing rock star company. We are so thankful that we took the leap.”
“We have a high standard for the image our company reflects, and we trust WordSouth with any message we want to send. Their quality, professionalism, and creativity are a perfect combination! They tell our story like we would — only better.”
“It’s important for each of our marketing pieces to build on each other, whether it’s a billboard or a brochure. For years, we’ve relied on WordSouth to not only provide creative ideas, but to also make sure it all fits into a cohesive look and feel.”
Regional Telco Magazine Participants
Farmers Telecommunications Cooperative
New Hope Telephone Cooperative
New Hope, AL
West Kentucky & Tennessee Telecommunications
Highland Telephone Cooperative
Palmetto Rural Telephone Cooperative
Ben Lomand Connect
Ardmore Telephone Company
Peoples Rural Telephone Cooperative
West Liberty, KY
West Carolina Tel
North Central Telephone Cooperative
Peoples Telephone Cooperative
South Central Rural Telecommunications Cooperative
Sandhill Telephone Cooperative
Hill Country Telephone
Eastex Telephone Cooperative
Colorado Valley Communications
La Grange, TX