The Regional Telco Magazine is a 16-page, full-color magazine printed and delivered bimonthly for your telecommunications company’s members and potential customers. This collaborative publishing effort allows telcos to educate members about new technologies, inform customers about industry or company news, and engage their communities with stories of local people benefiting from their services.
What is the main strength of the magazine?
Stories resonate with readers — and your company has quite a story to tell! By sharing stories of how people are using telecommunications technology to improve their communities, grow their businesses and enhance their quality of life, the magazine engages readers at a deeper level than traditional “push” advertising.
How is the magazine structured?
The Regional Telco Magazine features 8 pages of local, customized content, including your own front-page cover and back-page ad space for your latest promotion. The remaining 8 pages offer engaging, industry-specific content shared across all editions in your region.
Who receives the magazine?
The magazine comes from the telco to its desired audience of members, customers and/or potential customers. WordSouth and our mailing partner will work with telcos to ship to either a telco-supplied mailing list or to saturate every address in a ZIP code or mailing route. The mailing list and target areas can be customized each issue, enabling telcos to send their message to exactly the homes and businesses they want and exactly when they want to send it.
Many telcos include their located officials and elected representatives on the mailing list to keep them abreast of how the telco is investing locally.
How is the content developed?
WordSouth’s account managers work with your staff to develop an editorial plan for your pages. Our team of experienced writers, photographers and designers then creates the content for you.
What are the results?
Participating telcos report improved take rates on new campaigns and higher knowledge and engagement levels among their customers. Here are some results from a recent reader survey:
What is the pricing structure?
Because of the printer configuration and careful scheduling, participants can access a price per piece for production that would be impossible to achieve on their own. Such economies of scale are achieved through the power of partnership.
What else can we do with the magazine?
Many telcos use the magazine to incorporate their annual report as well as required notices and announcements.
What are the advantages of the Regional Telco Magazine over my existing newsletter or other direct mail?
Content marketing through magazines has long been known to gain more traction with an audience than traditional direct mail pieces.
Telcos participating in the Regional Telco Magazine have said the magazine gives them the space and readership they need to tell their story at a cost that — due to the collaborative nature of the project —no telco could achieve on their own.
Your magazine’s name and masthead can be customized to match your existing newsletter to maintain continuity and increase brand recognition.
Best of all, WordSouth handles the writing, design, photography, proofing, printing and mailing so telco marketers don’t have to!
What are the advantages of the Regional Telco Magazine over buying traditional advertising space?
The magazine serves as a direct link to customers in markets where traditional media are either nonexistent or where purchasing space in regional newspapers results in a gross overbuy that reaches far beyond the telcos’ service area.