Episode 158

When a DDoS Attack Derails Your Rebranding Efforts

November 26, 2019

Episode Summary

In the summer of 2019, Director of Communications Patricia Contic and her team at Morristown (TN) Utility Systems were set to launch a company-wide rebranding effort. And then someone launched a DDoS attack on their network. In this episode, Patricia talks about how they managed the public backlash, deleted their Facebook page and started a new one, and came out the other side with a rebrand — and a new social media policy.


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