Episode 9

Telling Your Story To Communicate Your Purpose

April 11, 2016

Episode Summary

We all know that cooperatives have power stories to tell. Mark Patterson, general manager of Highland Telephone Cooperative in Sunbright, Tennessee, recently spoke with WordSouth’s Andy Johns about how his company uses HTC’s story to communicate the cooperative’s purpose. Listen as Mark shares how storytelling turned a bland report to the government into a vivid document that showed the impact HTC’s fiber construction project is having on the people it serves.

Website: www.highlandtel.net


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