There is a wealth of information about user habits inside your network, and marketers can harness that information to drive sales and increase ARPU. But how?
Allison Brausen recorded this interview prior to presenting at the 2015 StoryConnect conference on the topic of “Harnessing Network Data for Target Marketing.” Allison is the senior manager of marketing campaigns for Calix, a leading global provider of broadband communications access systems and software. She oversees the planning, execution and ROI measurement of marketing outreach for Calix product launches, customer events, promotions and specialized initiatives.
In this episode of StoryConnect: The Podcast, Allison talks about how marketers can put network data to work in their organizations.