Episode 18

Explaining The Gig

May 14, 2016

Episode Summary

When Duo County Telecom in Kentucky launched gigabit service, Director of Marketing Eric West knew he needed to educate customers about the new speeds available. But what’s the best west to translate complex technology and loads of jargon into something regular people can understand? Eric and the Duo team used a unique video and other channels to communicate their new offerings.

Website: Some of Kentucky’s First Gigabit Communities


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