Episode 8

Are You Selling Speeds Or Benefits

April 11, 2016

Episode Summary

Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds, it’s about what people can do with that connectivity.” She advocates helping customers understand why they need high-speed connections, in part by showing them some of the many great online resources available to improve their lives.

Website: www.consortiaconsulting.com

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