This annual gathering of marketing professionals from electric and broadband companies has become a favorite conferences among attendees. Why? For starters, they learn from each other through a collaborative framework in a relaxing setting where attendance is kept low to preserve an intimate learning experience. Sessions are focused on inspiring ideas among utility communicators. And expert speakers from outside the utility industries share insights that can be applied when attendees return to work.
What is StoryConnect?
StoryConnect is designed to help communicators at rural broadband providers discover and refine their corporate storytelling skills.
This year’s conference will take a close look at how the people bringing broadband to Rural and Smalltown America are telling stories to build their brand, educate their audience and market their services. We’ll also look at what stories your data can tell you, and what story your customers’ experience may be inadvertently telling people about your company.
Sessions will include:
Bean Branding: Telling Your Story Across Multiple Platforms
In order for Bush Brothers & Company to tell the story of their beans and brand across all channels, it takes more than just a talking dog from the commercials. The Bush team carefully coordinates across all platforms to reinforce the story at the core of its brand.
Distilling Your Brand Story
As Tennessee’s first legal moonshine distiller, Ole Smoky Moonshine has leveraged the mystique of infamous bootleggers into a fast-growing, nationally-recognized brand.
Find the Story Hiding in the Data
A panel of industry experts will look at what data points you have access to and how they can tell your customers’ story.
Back by popular demand, the Idea Exchange gives nine selected attendees three minutes each to share their awesome marketing and communication ideas from the past year.
Attendees will break into small groups for this party-game style session that allows attendees to share, empathize and celebrate with other communicators.
Spooky Social Media Stories II: It Came from the Comments Section
Like a 1980s movie villain, Spooky Social Media Stories comes back for a sequel. The WordSouth team will lead a group discussion sharing scary social media moments and how attendees saved the day — and we’re making s’mores!
What Dolly has to say about Stand Alone Broadband
Many folks know that Dolly Parton is Smoky Mountain royalty, but few people know that her song lyrics have a lot to say about stand alone broadband service. This group discussion will give attendees a chance to learn from Dolly’s lyrics and their peers about challenges and opportunities presented by CBOL.
Fight Churn and Grow Revenue
How broadband providers can leverage brand loyalty for profits.
Regional Telco Magazine User Group
The WordSouth team will lead a group discussion on story idea generation and offer tips to improve your magazine and editorial process.
StoryConnect: The Podcast Live
In each of its 160+ episodes, StoryConnect: The Podcast has shared ideas from leaders, trendsetters and thinkers in the telecom and electric industries. In this popular returning session, WordSouth staff will interview three guests to share insights and experiences with the live audience.
Creating a Customer Experience Mindset
For every employee, the ability to see your company through the eyes of a customer is essential. This session will look at methods, examples and benefits of removing the barriers along the customer’s journey.
Special sessions for electric providers launching a broadband brand:
How to talk about Broadband
Panelists from the telco industry will discuss the basics of educating your staff and your customers about the features, functions and benefits of your new broadband service.
Building a Broadband Brand
WordSouth’s team will work through the importance of a clear brand identity, along with how to use consistent visuals and text in your marketing channels to reinforce and leverage that brand.
What to Expect When You’re Expecting New Customers
A new service means a new type of customer. A panel of industry experts will share global statistics from network data, demographics, billing and other sources to paint a picture of what your new customers expect and how they will use your service.
The conference will begin at 1 p.m. ET on Tuesday Aug. 24, 2021 and conclude by noon on Thursday Aug. 26, 2021.
About the Venue
Margaritaville Resort Gatlinburg is everything a mountain resort should be. The casual-luxe atmosphere and gracious service transport you to an island state of mind, nature’s backdrop renews your mind and spirit, and breath-taking adventures call you to try something new and push your boundaries. As the home base for StoryConnect 2020, the resort is minutes from the Great Smoky Mountains National Park and within walking distance to the attractions, shops and, restaurants in Gatlinburg.
Networking Dinner on Aug. 24, 2021
StoryConnect’s opening night Networking Dinner has become an annual tradition for catching up with industry friends — or making new ones. This year’s dinner will be held at Anakeesta, a unique outdoor experience that immerses guests in the beauty of the great outdoors. Anakeesta features spectacular views of downtown Gatlinburg and Mt. LeConte, one the of the tallest mountains in the eastern United States.
Before dinner, guests will be able to enjoy drinks or stroll along the more than 800-feet of connected skybridges in the Treetop Skywalk. After dinner, walk-off your meal in the interactive Vista Gardens botanical walk that features lush gardens filled with a variety of flowers, plants, and sculptures. For the bold, guests can choose to ride the Chondola lift or zip down the Alpine Coaster.
The cost of the dinner is included in your registration, and additional guests can join for $60 each.