Two men sitting a table wearing headphones while recording a podcast. A banner in the background reads: StoryConnect: The Podcast. A production of WordSouth.
Project: ‘StoryConnect: The Podcast’
May 15, 2018
By Zach Moore

  BACKGROUND The WordSouth team realized that there was a need for an intimate, easily accessible way to let communicators...

African American man sitting down while looking at cell phone
Where The Eyeballs Are
May 15, 2018
By Zach Moore

You have a story to tell, information to pass along, important news and updates to share. But you’re not communicating...

TeleChoice Award winners stand together
WordSouth Projects Earn TeleChoice Awards For Three Clients
May 1, 2018
By Zach Moore

For the fourth time in five years, one of WordSouth’s Regional Telco Magazine editions was honored with a TeleChoice Award...

disposable coffee cup with Speakeasy Coffeehouse logo
Project: The Peoples Connection — Speakeasy Coffeehouse
April 13, 2018
By Zach Moore

BACKGROUND Peoples Telephone Cooperative in Quitman, Texas, periodically features a small business in their Connection magazine. Small-business features highlight members...

man with laptop using push pins to mark desk calendar
Social Media Calendar: The Key to Effective Digital Marketing
April 12, 2018
By Zach Moore

Excelling at social media doesn’t happen overnight. Building your audience takes time, dedication and consistent messaging. To help ensure your...

illustration of iceberg floating in ocean
The Tip Of The Iceberg — Your Company’s Website Is More Than What You See In A Browser
March 30, 2018
By Jared Dovers

Some of these statements may sound familiar if you’ve discussed your website with the staff of your electric utility or...

wooden face icons with very sad, sad, neutral, happy, and very happy expressions
Who Are Your Customers Comparing Your Service To?
March 1, 2018
By Zach Moore

Each year, our company hosts a conference for utility communicators looking for new and better ways to tell their company’s...

t shirt with printed flow chart
Project: ‘Do You Need The Help Desk?’ T-Shirts – Murfreesboro Electric Department
February 15, 2018
By Zach Moore

BACKGROUND Murfreesboro Electric Department wanted to communicate to its employees that they were encouraged to approach the I.T. Help Desk...

I always… go the extra mile
Project: Always & Never 2018 Wall Calendar – Wiregrass Electric Cooperative
January 31, 2018
By Zach Moore

BACKGROUND Each year, Wiregrass Electric Cooperative uses a single theme throughout its communications efforts both internally and externally. In 2017,...

man standing in front of large mind map illustration with blank circles
It’s Time For A Content Audit
January 30, 2018
By Zach Moore

The articles we share here focus on helping you improve your communications program — both internal and external. But it’s...