Wiregrass Electric Cooperative created the Operation Round Up Charitable Foundation to fund scholarships, community programs, charities and more. The foundation is voluntarily funded by members’ whose bills are rounded up to the nearest dollar each month.
Through Operation Round Up Charitable Foundation, WEC teamed up with local television station WTVY to create a new program: Silent Heroes of the Wiregrass. Each month, one good Samaritan who’s actively working to improve his or her community is chosen from a pool of nominees and recognized in a televised segment on WTVY. They also receive a $1,000 check to help fund their charitable projects. WEC then further promotes the winner and their charity through video content in an ongoing social media campaign, along with recognizing winners in its statewide magazine and monthly bill insert.
WEC was able to continuously demonstrate — across multiple platforms — its commitment to helping those in the communities it serves, while promoting charities across its service area. The Silent Heroes campaign earned WEC national recognition for Best Use of Social Media in the National Rural Electric Cooperative Association’s Spotlight on Excellence program.