WordSouth Webinar: Marketing Segmentation

May 20, 2020By Andy Johns


 

Are your customers all the same? Then why would you try and communicate the same message, the same way to all of them? WordSouth’s Carrie Huckeby and Andy Johns talked through marketing segmentation on our May 14, 2020 webinar — discussing both data you probably already have and data you can acquire. The 45-minute session also includes examples of campaigns WordSouth has engineered to help telco and electric clients reach specific segments of their markets.

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