Each year, Wiregrass Electric Cooperative uses a single theme throughout its communications efforts both internally and externally. In 2017, WEC’s member services department decided on the theme of “Always & Never” in order to further showcase the cooperative’s dedication to safety and member service. Instead of being crafted by management, this set of statements was made by the employees to help guide them in day-to-day interactions with members.
A wall calendar was designed using photos of WEC workers — from linemen to call center operators — with accompanying text for each month that provided a rule that employees of the cooperative live by.
Members were given a useful gift that reinforces the cooperative’s commitment to their satisfaction throughout the year.