Selling Ice Hockey In Alabama

August 18, 2017By Stephen V. Smith

Those who’ve attended StoryConnect: The Conference say one of the best things about the event is the perspective they gain from professionals outside the electric and telecommunications industries. This year will be no exception, as Clay Coleman shares his interesting story. Clay is vice president of the Huntsville Havoc — a hockey team in the Heart of Dixie. Creating hockey fans in a region where it’s not a traditional local sport is no easy task, but it’s a challenge the Huntsville Havoc staff have embraced. A former radio personality who has worked with the Dave Ramsey Show, Clay will share the Havoc story of engaging and educating an audience that did not understand the product he and the staff were marketing.


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