Marketing Emerging Technology with Dr. David Berkowitz

August 29, 2017By Zach Moore

Dr. David Berkowitz is Dean of Graduate Studies and Professor of Marketing at the University of Alabama in Huntsville. Prior to being named Dean he was the Associate Dean of the College of Business. He earned his Ph.D. in Marketing and Applied Statistics from the University of Alabama, a MBA from the University Texas at Austin and a B.A. in Accounting from Rutgers University at Camden. Prior to an academic career, he worked for 12 years with Hallmark Cards, where he developed and implemented several analytical models and managed new product introductions.Berkowitz was involved with site selection, retail acquisition, international licensing and franchising.

At this year’s StoryConnect: The Conference, Dr. Berkowitz will share his insight into research on how to properly market emerging technology to customers.


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