Telcom Insurance Group had launched a new service for independent telecommunications companies. As they prepared to enter several new states, they were looking for a bold way to put their message before the CEOs and general managers who are the primary decision makers at these companies.
WordSouth brainstormed with their team and discovered that TIG had enjoyed success in the past with customized premiums. Their new offering focused on maintaining a company’s health through liability coverage and best practices. We put these concepts together and developed a campaign that would center around a health theme and feature a customized FitBit.
Along with the FitBit, the project featured a 12-page booklet that described the benefits of TIG’s new offering. It also included testimonials from existing customers. A strong call to action pointed prospects to a landing page on TIG’s website, a phone number and an email address.
The campaign captured the attention of its audience. “We were able to write a lot of new business, and we’re preparing to quote several companies already this year due to the FitBit campaign,” said Julie Gogel, director of account executives for Telcom Insurance Group.