Project: FitBit Campaign – Telcom Insurance Group

March 11, 2017By Stephen V. Smith

Telcom Insurance Group had launched a new service for independent telecommunications companies. As they prepared to enter several new states, they were looking for a bold way to put their message before the CEOs and general managers who are the primary decision makers at these companies.

Project-TIG-FitBitWordSouth brainstormed with their team and discovered that TIG had enjoyed success in the past with customized premiums. Their new offering focused on maintaining a company’s health through liability coverage and best practices. We put these concepts together and developed a campaign that would center around a health theme and feature a customized FitBit.

Along with the FitBit, the project featured a 12-page booklet that described the benefits of TIG’s new offering. It also included testimonials from existing customers. A strong call to action pointed prospects to a landing page on TIG’s website, a phone number and an email address.

The campaign captured the attention of its audience. “We were able to write a lot of new business, and we’re preparing to quote several companies already this year due to the FitBit campaign,” said Julie Gogel, director of account executives for Telcom Insurance Group.




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